ABOUT

Product Marketing & Innovation as a Service

Marketing Innovations is Tough

Get help from a Product Strategy & Marketing Expert

As a technology-driven company, you may lack the focus, methodology or resources to listen to your market and elaborate an efficient Product Strategy. Because you do not intimately know who your buyers and users are, you cannot decide which new features will make a difference. As a result, you do not tell a compelling story that gets your products to take off.

That’s where I come in. My name is Guilhem and I will be your ProductChef.

With extensive experience in Product Management, Product Strategy and Product Marketing in technology companies, I know what works and what doesn’t. Let’s discuss how I can help you create products that people love.

My Expertise

Telecoms

IP and wireless networks bring together our digital lifestyles. They have no secrets for me.

Cloud & APIs

Modern platforms decouple service logic in the cloud through APIs. Let me help define yours.

Mobile Apps

Everybody has a smartphone, yet creating apps is a challenge. I can bring you my expertise.

Digital TV

The TV industry has too many chipsets, STBs, CAS and middleware. I will make you stand out.

SERVICES

What I can do for you

Get a chef, a Product Chef

Creating great products requires talent, ingredients and methods

“Great dishes are very simple dishes” once said Auguste Escoffier, founder of modern french haute cuisine. In technology, it is the same. Bring me onboard to help you focus, build and launch great products. As your Product Chef, I will pick from a variety of ingredients to cook a tailor-made recipe for your success:

Market Study

User and buyer personas, distinctive competence, industry trends, competitive landscape

Product Strategy

Segmentation, pricing, business plan, distribution channels, partnerships, tenders / RFx, open ecosystems

IPR management

Patents analysis & filing, trademark filings, license agreements crafting, open source assessment

Product Definition

Positioning, roadmapping, requirements documents and user stories backlog management

Launch planning

Marketing plan elaboration, transversal coordination (Execs, Sales, R&D, Support, Marcom)

Go to Market

Analysts & thought leaders briefing, copywriting (web, blog, whitepaper, social media), presentations, demo guru
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Certified Scrum Product Owner

AGILE PRODUCT DEFINITION & COACHING

As a Certified Scrum Product Owner I will bring agility to your product development cycle and coach your team to transition to Scrum

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Pragmatic Marketing Certified

MARKET-DRIVEN MODEL FOR TECHNOLOGY PRODUCTS

As a Pragmatic Marketing certified professional, I can help you put in place a proven framework that puts users and buyers at the center of your organization

CONTACT

Let’s start a project together

Drop me a line!

If you want to take a quantum leap in your product strategy and would like to discuss a project, feel free to engage the conversation here

Where I am

Sophia Antipolis, France